The world’s daily visits to Google Search are “stable” despite the overvoltage of the number of chatbots fueled by artificial intelligence (IA) such as Chatgpt, Perplexity and Claude who summarize the responses to users, according to an exclusivity Bank of America Research Global Research report Seen by Pymnts, published Monday (February 10).
In January, global daily visits to Google increased by 1% to 2.7 billion in December and down 1% from one year to the next (annual shift), according to Bofa analysts, citing data de StatCounter. Daily visits include office and mobile research.
In particular, the stability of Google research occurs when the chatbots proliferate and their use increases. Last month, chatgpt visits increased by 4% of months in months (MOM) and 148% in annual sliding to 128 million worldwide. (Openai specifically introduced research capacities for Chatgpt last October.)
“So far, Chatgpt and other AI -based engines do not seem to have a significant impact on Google research traffic or the share, but could capture a healthy part of the progressive AI activity” , analysts wrote.
Google’s response to AI chatbots competition for users is its AI overview, which generates summaries according to the user’s request. However, Bofa analysts said that it had not helped Google to seek.
“We do not see a boost to Google traffic from the IA previews,” said the report.
In the United States, Google’s daily visits increased by 2% to 542 million mom and annual shift, while Chatgpt was up 4% of mom and 96% in annual shift to 18 million.
Among AI chatbots, the most popular in January were the perplexity and Claude, of Anthropic, said analysts. In the United States, perplexity traffic increased by 10% over the month to 800,000 and increased by 429% compared to the previous year. Claude increased by 3% in the month and 331% to 600,000 years.
Regarding the market share, analysts said that Google’s global research share was up 0.05% MOM and down 1.69% in annual shift to 89.8% of all research . Bing dropped by 0.04% for the month, but up 0.5% in annual sliding to 3.9%.
“The risks in 2025 include traffic pressure from emerging AI competition, new OPENAI advertisements may have an impact on Google research budgets, and the decisions of the US court and the EU could have An impact on long -term feeling, “said analysts.
Last August, Google lost critical research and an advertising antitrust trial filed by the US government, which alleges that the company monopolizes these two markets. The US Ministry of Justice wants Google to deposit its Chrome web browser, among other corrections.
Google plans to appeal the decision. In the meantime, the technology giant has offered to end the exclusive agreement with Apple and other technological companies that use Google as a default search engine.
Google is also faced with similar antitrust disputes in Europe and a coalition of American states.
