Instacart Added new food tools for artificial intelligence (AI) that provide more personalized grocery recommendations depending on customer habits, health objectives and food preferences.
With these new features, the application of the grocery technology company “eliminates the mental charge of finding the exact elements that meet your preferences”, Instacart Chief Product Product Daniel Danker said in a Wednesday, March 19) press release.
“By combining our new smart shop technology, our health labels and our inspiration pages, we are not only improving online grocery store – we reinvent it, which makes it transparent to go from an intention to action,” said Danker.
Smart Shop uses generative AI and automatic learning to analyze customer habits and preferences and surfaces the most relevant products, according to the press release. The technology detects models and sometimes proactively engages users to determine if they deliberately seek, for example, elements with a low carbohydrate content.
Health labels, which are also fed by AI, provide detailed nutritional information and help consumers display and filter the elements according to their preferences, the press release said. Thirty health labels are currently available, notably “gluten -free”, “grass fed” and “Heart Healthy”.
The inspiration pages are destinations organized within the Instacart application which provide health recommendations and store revenues, according to the press release. The first inspiration page was developed in collaboration with the American Diabetes Association And presents grocery and recipe recommendations adapted to diabetes.
“Whether you manage a chronic disease like diabetes or just seek to make more enlightened food choices, we are here to help make the grocery store simpler and personalized”, ” Sarah Mastroroccosaid Vice-President and Managing Director of Instacart Health in the press release.
CEO of Instacart Fiji Simo said in February that the company takes advantage of the real -time data of buyers and progress in AI to develop tools to further optimize the shopping experience.
Over the past 12 years, Instacart has built a set of data that gives an overview of consumer preferences, product details and purchasing behavior, Simo said on February 25 when calling the company’s quarterly results.
“Our edge begins with the extent and depth of our catalog of products, including more than 2 billion products of products in our vast network of retailers,” said Simo. “We can refine this in 17 million unique items and superimpose detailed information on products, such as nutritional facts, which can help personalization, such as meeting food needs.”
