- Apple faces a new trial citing delays in the supply of the promised features of the AI in its iPhone 16.
- The trial says that Apple misleads consumers with advertisements on AI capabilities.
- Apple announced in March that Siri AI improvements would be delayed.
In its latest challenge of AI, Apple faces a false advertising trial citing delays in the supply of its characteristics of artificial intelligence.
The complaint, filed Wednesday by law firm Clarkson, based in Malibu, at the San Jose American district court, accuses Apple of unfair competition, false advertising and false negligent declarations.
“Consumers are enthusiastic about AI, and unfortunately, this led to the overpromization and subdisposition of major technologies,” said Timothy Giordano, partner of the Clarkson law firm, in a press release in Business Insider.
The complainants of the collective appeal, led by the client Peter Landsheft and other owners of iPhone 16, said that Apple had “benefited from the desire of consumers of software and cutting -edge intelligence on their phone” and has not delivered all the Apple intelligence tools announced before its launch of iPhone 16.
Since the deployment of September, the iPhone 16 has been announced as the first iPhone “built for AI” and Apple Intelligence appears in a number of announcements for the device. Technology is only available on iPhone 15 pro models or later; The iPhone 16 range starts at $ 799.
But in a rare decision, Apple announced earlier this month than the planned upgrade of Siri’s AI, which was demonstrated for months before the release of the last iPhone, would take more time than expected. The complainants refer to a September ad that features actor Bella Ramsey using a more personalized version of Siri.
Now, he is confronted with affirmations that he “overestimated the capacities of the AI, which led consumers to believe that they were buying a device with features which did not exist or which were considerably distorted”, “ The trial says.
The technology giant introduced Apple Intelligence almost a year ago at the World Developer Conference in June 2024. Apple presented an iPhone powered by AI with writing and publishing photos, among other Genai capacities that should be released this fall.
Apple Intelligence was launched in October, a month after the release of the iPhone 16. The complaint indicates that “Apple’s innovation mirage” included a personalized SIRI assistant that can manage complex tasks and cross -reference iOS applications, a functionality that has declared that Apple will take place in “the coming year”.
Apple’s game to make up for its AI competitors like Google, Meta and Microsoft, and stimulating iPhone sales has also aroused criticism of what it has been delivered so far and questions about what will happen.
In 2024, “Apple showed a demo, and he only made demos when things are almost finished, and he said that he would” later this year “and that he never lacks deadlines like that. We should therefore use it today,” wrote analyst Benedict Evans in a blog.
Internally, it seems that Apple makes changes to get things done in the IA department. Bloomberg reported On Wednesday, the creator of Vision Pro Mike Rockwell would replace AI, John Giannandrea, supervising Siri.
Apple did not immediately respond to a request for comments from Business Insider.
The costume itself may not be enough to harm Apple’s shares, but highlight its “incapacity” to deliver Siri Boosted in time is a “threat to Apple’s market value”, forrester’s analyst, Dipanjan Chatterjee told Bi.
Apple has no room to hide now that the Genai chatbots of competitors are operational, he added.