An Adobe panel is hung along rue Main during the Film Film Sundance 2025 on January 27, 2025 in Park City, Utah.
David Becker | Getty images
London – Adobe Invested in Synthesia, a British artificial intelligence startup, in a bet that technology will transform video production.
The synthesis told CNBC that Adobe’s venture capital’s venture arm had injected an undisclosed amount of funds into the startup as part of a “strategic” partnership, without developing in more detail in financial and commercial terms.
The startup, which indicates that it serves more than 70% of fortune 100, sells a platform that companies can use to develop videos with life avatars generated by AI. Individuals can make their own IA avatars, either in one of the synthesis production studios, or on a personal device.
Adobe, a power of creative technology worth around 150 billion dollars, is best known for the Photoshop image editing tool. The company also manufactures Premiere PRO, a video editing platform widely used by professionals in broadcast media, advertising and other industries.
“We are building the main video platform in the world for the company, and Adobe’s investment validates this direction,” said Synthesia CEO, Victor Riparbelli, in CNBC. “We share a vision: democratize the creation of high quality content and make business communication more quickly and more efficient.”
This is not the first time that Adobe has posed a big bet on a startup supported by a company. He had previously attempted to acquire the design platform FIFMA for $ 20 billion, but qualified the agreement after examining the regulators of the European Union and the United Kingdom. Adobe is also an active venture capital investor, supporting startups such as legends and Vidmob.
Profitability “not an immediate objective”
In addition to Adobe’s investment, the summary also announced that it had reached $ 100 million in annual recurring income (arr) – a measure of the annual income generated by the subscriptions that are renewed each year.
“We have increased by approximately 100% in annual shift, driven by a strong expansion of customers and an economy of class units,” said Riparbelli. “The exceeding of $ 100 million in a district puts us in a very small group of native companies AI with a real commercial traction.”
The startup remains to be lost, however – and does not focus on making a profit of any time.
In 2023, Synthesia reported a loss before tax of 25.2 million pounds sterling on income of 25.7 million pounds sterling, according to a house file of British companies. Profitability is “not an immediate objective,” Riparbelli told CNBC. “But the path is clear.”
“We have never driven out growth at any price,” said the CEO of Synthesia, adding that the company still had money 2023 Books of financing when he collected funds earlier this year.
The summary was recently estimated at $ 2.1 billion during an investment round announced in January. His rivals include Colossyan, Deepbrain Ai, Invideo Ai, Filmora and Veed.io. The startup also faces OPENAI competition, whose SORA video text model can create realistic video clips based on user prompts.
