In a world increasingly shaped by a generative AI, a new battlefield is quietly emerged: how brands appear in the research results generated by the machine. Now, a startup supported by the best investors and veterans marketing promises to lift the curtain on what some call the “black box” of AI research.
Brandlight, founded by CEO Imri Marcus, CTO Dvir Dvash and COO Uri Gafni, came out of stealth with $ 5.75 million in funding and a mission to help companies influence the way IA models perceive, interpret and present their brands. Investors in the Round include Cardumen Capital and G20 Ventures, as well as advisers such as Tony Weisman, former CEO of Digitas and CMO of Dunkin ‘, David Edelman, former CMO of fortune 50 and main member of the Harvard Business School, and Sarah Fay, director of long -standing media.
The company’s thesis is simple but urgent: because consumers are relying more and more on generative AI tools like Chatgpt and Google Gemini for research, traditional referencing tactics lose ground. In their place, the responses generated by AI – formed from large canvases of data, quotes and associations learned – become the default information source.
“AI research is no longer the future – it happens now. Traditional referencing is no longer enough, and brands must proactively influence the way IA engines interpret and present their content, “said Imri Marcus, CEO of Brandlight. “AI research is a zero -sum game, and those who act now can ensure a dominant position at a time when AI visibility determines the brand’s success. Our customers as space continues to evolve. »»
While traditional referencing is based on the relevance of keywords and the web structure, the Brandlight platform focuses on the influence of AI: shaping the way large language models interpret the brand of a business. The platform identifies and optimizes data sources on AI engines on engines, providing real-time information and tools to manage the visibility of a brand on emerging IA-based interfaces.
