BombayI: Radio City, India’s leading radio network, proudly announces its collaboration as the Official Radio Partner of the ongoing World Championship of Legends (WCL) in Edgbaston, UK from 3rd to 13th July 2024. Approved by the ECB, the WCL features legendary players from India, Pakistan, England, Australia, West Indies and South Africa in an electrifying 20-20 cricket format.
Radio City, the official radio partner, brings exclusive content on the tournament with insights from cricket legends like Yuvraj Singh, Chris Gayle and others. The league, with 18 matches and 6 franchises, features star players like Harbhajan Singh and Aaron Finch. Ajay Devgan, the co-owner of the event, adds stars. RJ Yuvi shares updates and interviews in the UK, keeping fans connected with ‘Cricket Diary with RJ Yuvi’.
Ashit Kukian, CEO of Radio City, shared his excitement about the partnership, “Radio City has partnered with the World Championship of Legends. This association allows us to bring our listeners closer to their cricketing heroes through exclusive content and live updates across Radio City’s multiple platforms. Through our digitalisation approach, we are committed to delivering an unmatched experience to all cricket fans in India as well as globally. As Indians continue to celebrate their recent World Cup triumph, this tournament will add to the cricket fever and delight our consumers.”
Harshit Tomar, Founder and Owner of WCL, expressed his views by saying: “At WCL, we are excited to bring back the legends in action. Legends from 6 countries playing 18 matches will reignite old rivalries and fans will be thrilled to see their cricketing superstars again. We warmly welcome and are delighted to have Radio City as our Indian radio partner, which will certainly be a great addition to WCL.”
South African legend Imran Tahir says: “Thank you to the WCL and the team owners for giving the legends another opportunity to step on the field and represent their own country. The WLC is a very competitive league full of nostalgia and next level cricket.”
