Moonpay to put the roots in New York with the new American head office – leading to a real estate boom predicted Crypto


Crypto continues to take advantage of his complaint in the financial capital of the world.

Moonpay, the world leader in cryptographic payments, opens a new American seat of more than 5,000 square feet in Soho, Nynext can report exclusively. With this decision, the company becomes the last digital currency company to extend its presence in New York.

The new headquarters of Moonpay is a space of more than 5,000 square feet in the Soho district of Manhattan. It is the largest American office in the company to date and will serve as a central center for its growing American workforce. Passage

“While the landscape of cryptography continues to evolve, New York stands out as an opportunity lighthouse that mixes regulatory progress, a dynamic commercial environment and an unrivaled talent pool,” NY Next Keith A. Grossman, President of Enterprise at Moonpay and a New York for life, told NY Next Keith.

The confluence of these factors – also embraced By the deregulation efforts of President Trump – means that even more digital asset companies are likely to fix roots in the city in the months and years to come.

“The cryptography industry plays a central role in New York’s economic conduct – serving as an engine for job creation, accelerating innovation and attracting investments,” said Grossman. “With more than 130 cryptographic companies operating in the city, New York is also cemented as a global financial capital and a Center for Fintech transformation.”

It is a change marked compared to ten years ago.

Cryptographic companies vehemently lived New York after Bitlidense – which imposed strict regulations on the capacities of companies to buy, sell, transmit and store the crypto – entered into force in 2015.

The Moonpay application allows users to buy, sell and easily transfer cryptocurrencies and NFTs using traditional payment methods such as credit cards, Apple remuneration and banking transfers. @ Crownmax / X

While licenses were intended to protect consumers, many companies considered the framework to be too heavy and headed for more hospital cities. When Moonpay was launched in 2019, its founders chose to base the company in Miami.

The tides in New York began to move around the turning point in the decade. Mayor Eric Adams, elected in 2021, openly adopted the crypto, saying that he wanted to make New York the “Bitcoins Center”.

Although the Bitlidense framework remains firm, its administration has concentrated conversation on innovation and economic opportunities, rather than consumer compliance and protection.

The CEO of Moonpay, Ivan Soto-Wright, speaks at the priority summit of the FII in Miami Beach, in Florida. Soto-Wright played an active role in the development of cryptography regulations, joining the political decision-makers of the CFTC CTG CEO and pleading in the Congress for Innovation at State level on Stablecoins. AFP via Getty Images

Consequently, in recent years, large companies such as Coinbase, Gemini, Consensys and Chainalysis have entered or widened their New York footprints.

“It is an ideal center for companies like Moonpay to evolve and help shape the future of cryptographic innovation in the United States,” said Grossman.

US President Donald Trump (L) shakes hands with Paul Atkins, newly sworn as president of Securities and Exchange Commission (SEC), in the Oval Blank Office. Under Atkins, the SEC has abandoned legal proceedings against the main cryptocurrency platforms like Coinbase and Kraken which were launched during the mandate of former president Joe Biden. AFP via Getty Images

Earlier this year, the CEO of Moonpay, Ivan Soto-Wright, joined Coinbase leaders, Ripple and Circle at the Crypto Forum CEO of Crypto Futures Trading Commission in Washington, DC, to chop the next chapter of the federal surveillance of cryptography.

Then, in mid-April, Soto-Wright wrote a letter to the Congress supporting the amendments to stable and geniuses, supporting regulations at the state level for stabbing issuers and warning against the legislation that could run local innovators.

Cryptographic markets have skyrocketed during the first months of Donald Trump.


This story is part of NYNEXT, an overview of an essential initiate of innovations, moon pushers and political failures that most count to the power players in New York (and those who aspire to be).


After having had its best year in 2024, Moonpay saw its volume of transactions increase by 123% and net income increased by almost 50% in the first quarter of 2025.

Grossman said in New York: “We could not be more delighted to establish our American headquarters in this big city when our country continues to establish more clarity surrounding regulatory, legislative, banking and accounting activities in the cryptographic ecosystem.

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