Adobe plans mobile app for Firefly AI image generator to rival OpenAI


New models of Adobe artificial intelligence images, Firefly Image Model 4 Et Firefly Image Model 4 Ultra, can generate hyper realistic images in response to user prompts.

Adobe

London – Adobe plans to launch a mobile version of its Firefly artificial intelligence generation tool, take up a challenge to open as Microsoft-The supported startups are progressing its efforts on visual applications for technology.

The design software giant said Thursday at his conference Max Creativity in London on Thursday that he would publish Firefly on iOS and Android soon “without giving a specific date.

“Creative people think about travel,” Alexandru, Vice-President of Adobe Firefly, told CNBC in an interview. “One of the visions we have is that the Firefly mobile application becomes a creative partner who sits all the time with you.”

Costin said that creatives could use his next mobile application was to ask him to draw some ideas on an advertising campaign while going to the office, so that when they arrive at work, they have a mood painting to help them develop their reflection.

Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said that its new Firefly video model for the generation of videos is now generally available.

The company said that new systems are able to generate hyper realistic images and videos in response to textual prompts in a “commercially safe” manner, blocking the inclusion of any intellectual property.

OPENAI competition

He marks Adobe’s latest push to incorporate AI into his suite of creative tools and comes while the company is increasingly faced with competition in well -funded AI companies such as Optaai and Runway.

Last month, Openai released A native image generation feature that has become viral online for its ability to produce anime images in the style of the Studio Ghibli animation studio and recreate people as toys.

The tool has experienced demand levels as enormous as the boss of Openai, Sam Altman, warned that he was melting the GPUs of the company (graphic processing units). “It’s super fun to see that people like images in Chatgpt. But our GPUs melt”, ” Altman said March 27.

While Adobe’s Costin conceded that the competitive environment was heating up, he said that the company did not move away from the partnership with the competition. For example, Adobe has teamed up with Openai, Google and Runway to add their AI image generation tools to Firefly.

“Competition is great,” Costin told CNBC. “We think there will be models with different personalities and capacities.”

“Third-party partnerships bring us the opportunity not only to compete-it also gives us the advantages of innovation. It is a question of understanding the needs of creatives, of giving them technology to help meet their needs,” he added.

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