Companies announced their AI products on the Davos promenade during the 2025 World Economic Forum.
Arjun Kharpal | CNBC
The Davos promenade in Switzerland is the focal point of the World Economic Forum’s annual meeting in the Swiss ski resort.
Some of the world’s biggest companies are taking over cafes, shops and restaurants and building temporary meeting and event spaces for the week – and their branding often reveals what business leaders are worried about.
It’s no surprise, then, that artificial intelligence has dominated the industry this year, given the rise in technology, which has pushed companies to capitalize on the interest in AI, particularly among businesses. .
A survey from consulting firm Accenture released Monday found that 58% of executives expect generative AI solutions to be widely adopted within the organization in 2025, compared to just 37% in 2024. Generative AI is the technology behind apps like ChatGPT.
Several companies, from Intel to Salesforce to Workday, have displayed AI-related branding on the front of their spaces.
Technology companies have taken over the Davos Promenade for the 2025 edition of the World Economic Forum, putting artificial intelligence at the forefront.
Arjun Kharpal | CNBC
Boardwalk presentations can often follow what’s happening in the markets, with crypto companies already having a strong presence in the past. The explosion of AI branding began at Davos in 2024, sidelining crypto, at a time when ChatGPT was still gaining popularity, while Nvidia shares continued to rally. Nvidiawhose chip systems are used to train huge AI models, is considered a benchmark for investor appetite for artificial intelligence.
Advances in AI, as well as the dangers of rapidly evolving systems, will be discussed at this year’s WEF. Artificial general intelligence – or AGI, describing AI systems that are smarter than humans – will be the focus, along with current advances in AI agents.
