Amazon tests a functionality in its Amazon shopping The application that uses an agentic AI to help customers buy items from other brands while remaining in the Amazon application.
THE functionality that is in The beta version is called Buy for me. It is live in Amazon’s purchase application for a subset of company customers in the United States and with a limited number of stores and brand products, said Amazon in a Thursday, April 3) press release.
“We are always working to invent new ways to make purchases even more practical, and we have created the purchase for me to help customers find and easily find and buy products in other brand stores if we do not currently sell these items in our store”, ” Oliver messengersaid Amazon’s commercial director, in the press release.
For the other brands from which the AI agent can buy, the functionality offers “increased exposure and transparent conversion,” said Messenger.
The purchase for me is integrated into Amazon’s shopping experience so that when customers are looking for brand items, they can see, as well as the results of Amazon and its third -party sellers, additional products from other stores in the search results labeled “Brand sites directly”, according to the press release.
Customers can create a link directly to these sites or, if they see a link to buy for me, select this option, discover the product, then ask Amazon to use its agentic AI capabilities to buy it, the press release said.
If they ask me to buy to make the purchase, customers will receive an order confirmation email from the brand store and will be able to Follow their orders in the Amazon Shopping application, according to the press release.
“Winning Trust is a cornerstone of the success of AI agents, and we have designed this experience to operate in a transparent way in its interactions with customers and brand stores,” the statement said. “The customer controls the agent of AI acting on their behalf, and the brands have the choice if they want to participate and benefit from the increased visibility of the brand, commitment and sales of customers.”
Amazon said in February that he was testing the “Buy brand sites directly»Functionality that allows users of the Amazon Shopping application to find selected products Other sites And go ahead to buy them.
With this feature, when customers click on the link to one of these products, they receive a notification that they leave Amazon, go to the brand’s website and can then make purchases directly from this brand.
Pymnts reported in December that AI agents Will transform the way consumers buy online.
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