March 31, 2025 04:39 PM ist
The regulator called Competition Authority said that the APT of Apple system does not allow application publishers to comply with the RGPD privacy rules in Europe.
The French antitrust regulator inflicted a fine on Apple Inc. 150 million euros ($ 162 million) after a long probe on how it asks to collect iOS user data and the impact of this on advertisers.
The regulator called Competition Authority said that Apple’s ATT system does not allow application publishers to comply with European GDPR privacy rules, according to a Bloomberg report.
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Consequently, applications are forced to display several contextual windows which end up making their use excessively complex.
Apart from that, the regulator said that the transparency framework for monitoring Apple applications was “neither necessary nor proportionate”.
Although the framework is not “problematic”, the way it has been implemented is “abusive within the meaning of competition law”, according to the regulator.
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However, this decision can draw the attention of US President Donald Trump, who had warned that he would retaliate with heavy prices in the event of “disproportionate” penalties against American technological companies.
The case was raised against Apple by a group of advertisers who claimed that the changes, which came into force in 2021, would harm their income.
Consequently, French competition officials who were investigating the case examined if Apple applied to less strict rules than for other services, according to the report.
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Apple had previously declared that the rules gave users “more control by demanding that all applications ask him for permission before following them” and said that she is in accordance with the EU rules.
