TL;DR
- Apple TV Plus has a promotion scheduled for January 4 and 5.
- The details remain largely a mystery, but the tagline on the social media posts is “See for yourself.”
- One possibility is that the streaming service will be made available to non-subscribers during the weekend.
As the holiday season draws to a close, streaming services will be considering how they can keep you watching through 2025. Apple TV Plus certainly has something planned, with a mysterious network campaign social media promoting an event on January 4th and 5th. a decoy is “See for yourself.”
Beyond this slogan, almost no other details are disclosed by social media posts. Whether this is a noteworthy promotion or not remains to be seen, but Apple certainly wants you to think it’s something big, releasing a new version of the teaser every day for the last three days on X uniquely.
An equally ambiguous phrase accompanies each image. So far they have been “Save the Date,” “Stay Tuned,” and “Keep Your Eyes Open.”
While this is nothing more than a big reveal of new shows launching, it’s possible that Apple TV Plus will be available to non-subscribers on those days. There was discussion about this online. Besides the fact that the event in question takes place over an entire weekend, the phrase “See for yourself” implies that people who don’t yet pay for the service might get the chance to try it out.
Since this is all speculation, we can only speculate further on what form this might take. Perhaps only certain shows will be available for viewing without a subscription or only the first two episodes of each show. Perhaps everyone will have unlimited access to the service for the entire weekend, with Apple hoping that two days of bingeing will entice new users to subscribe.
Apple TV Plus typically costs $9.99 per month, but it’s worth pointing out that a seven-day free trial is available when you sign up anyway. Offering an effective two-day free trial without requiring you to provide your billing information wouldn’t be a big deal for Apple in this context.
