Cupertino, California (AP) – Apple has published a more elegant and more expensive version of its cheapest iPhone in order to expand the public for a package of artificial intelligence technologies that the company hopes that the most profitable product demand is the most profitable .
THE iPhone 16th Wednesday unveiled on Wednesday is the fourth generation of a model sold at a price considerably lower than the standard and premium models of the iPhone. The previous models of good deals have been called the iPhone SE, the latest outgoing version in 2022.
Like the high price iPhone 16 range unveiled last September, the iPhone 16th includes the swollen computer chip required to treat a range of AI features which automatically summarize the text, audio and the creation of emojis on the fly While stimulating the virtual of the assistant device, Siri. He will also have a more powerful battery and camera.
All these upgrades will result in a higher starting price for an iPhone 16th at $ 600, an increase of 40% compared to $ 430 for the latest iPhone SE. But the iPhone 16th will be more affordable than the cheapest standard iPhone 16 at $ 800. The new phone will be available in stores on February 28, but can be pre -ordered from Friday.
We are delighted that the iPhone 16th ends the range as a powerful and more affordable option to provide the iPhone experience to even more people half of the company’s income.
But Apple also tries to balance its desire to offer a more affordable iPhone that will attract more people to its product sphere against its interest in maximizing its profits by selling higher price products, according to the research analyst Forrester, Dipanjan Chatterjee.
“The problem with a low -end product in a luxury portfolio is that you want it to be good but not good to cannibalize the jewels of the crown,” said Chatterjee.
Although Apple has made their foray into AI since last June, the full set of features has still not been published in the United States and technology is not even available in certain parts of the world.
The delays in the creation of the AI of the iPhone – nicknamed “Apple Intelligence ‘” – more widely available via free software updates, the Cupertino company, California, during the past holidays when sales of the’ device has dropped slightly from their 2023 levels.
Apple has mainly lost the field in China, where he has not yet specified when the IA technology of the iPhone will be available. But the company recently brought a partnership on AI with Alibaba in China which could open the way to technology coming to iphones in this spring.
In addition to being able to manage AI for the first time, the iPhone 16th has a different look from the models. It has a 6.1 -inch display screen, slightly larger than the 4.7 -inch screen on the SE model and no longer has a home screen button like the SE. The new iPhone 16th will have a facial recognition option to unlock the device, as are the highest price models.
Apple’s shares increased in the afternoon of Wednesday to around $ 245, below the advanced action price of around $ 260 reached at the end of December.
