Apple’s iPhone sales during the holiday season slipped despite a highly anticipated AI rollout


San Francisco (AP) – Apple revealed Thursday that its iPhone sales fell slightly during the quarter of the holiday season, signaling a slow start to the effort of the trend company to make up for the rest of Big Tech in The race to provide artificial information to the masses.

The drop of around 1% of iPhone income from the period of October-December of the previous year was not fully unexpected, given The first software update Activation of the functionality of the AI ​​of the device has only reached Halloween, and technology is still not available in many markets outside the United States

Countries still waiting for the Apple AI suite include China, a key market where the company has continued to lose ground.

Apple was also able to eliminate a modest income gain throughout its activity, although the results are before the projections of analysts who guide investors. Cupertino, California, won $ 36.3 billion, or $ 2.40 per share, an increase of 7% compared to the previous year. Income increased compared to the previous year from 4% to 124.3 billion dollars.

These figures included iphone revenues of $ 69.1 billion. In China, Apple’s total income recorded $ 18.5 billion, a drop of 11% compared to the previous year.

Part of this erosion in China reflected the market share of the iPhone in this country, where local companies have made more progress. The expeditions of the year of a year of Apple iPhone in China decreased by almost 10% in the last quarter, while Huawei and Xiaomi Aboriginal companies have displayed an increase of one year on the Another more than 20%, according to the international data research firm Data Corp.

The results of the holiday season were used to confirm that the contribution of AI to the iPhone and other Apple products cannot stimulate the company Recently dull growth As much as investors initially thought it after the CEO Tim Cook Unveiled technology Before a metal crowd last June.

The anticipation that an iPhone infused with AI would lead to hordes of consumers to abandon their current devices and make follies during an upgrade is the main reason why Apple’s action leap 30% last year. But the shipping of the sinking that an increase in demand can take more time than expected has brought the Apple shares of 5% in the first month of the new year. The stock slightly slipped into prolonged exchanges after the release of the numbers.

The concerns that hover around Apple’s wethered iPhone sales are against wider concerns as to whether AI will also be lucrative for American technological companies that I Chinese startup Deepseek has published a version of technology built at a cost much lower than what had been possible.

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