Asteria And Moonvalley Introduce Marey, An Ethically Sourced AI Video Model

The Hollywood race to integrate AI into cinema was complicated by legal and ethical issues surrounding generative media models. Today, Asteria, a film and animation studio generating AI, and Moonvalley AI, have unveiled Marey, a new video model fueled by AI designed for Hollywood professionals, formed exclusively on the content organized and organized under license.

Appointed according to the pioneering chronophotographer, Étienne-Jules Marey, the Marey model will provide filmmakers with an ethical alternative to existing generative AI models, many of which have been criticized for the scratching of the content accessible to the public without authorization. “We have used all our resources and a large network of creators, to make sure that we have an approved and organized generative AI model,” said Bryn Mooser, CEO of Asteria. This effort was supported by XTR, the documentary studio and the Mooser streaming platform also founded, which played a key role in securing its own training data for the model.

Unlike the models of generators of general public AI which focus on creating occasional content, Marey is designed for high -end production environments. “Our thesis is that to make the generative video of viable production quality, the missing part is control,” explained the CEO of Moonvalley Naeem Talukdar in a recent appearance on the Podcast AI / XR. “Today’s video models are mainly text-to-video-type in an prompt, and you get a clip. This is far from what is necessary for professional cinema. »»

Marey provides granular control over the movement of the camera, the movement of objects and environmental coherence, which are essential to filmmakers who seek to integrate AI into professional workflows. It also incorporates movement capture and video-video transformation tools, allowing creators to direct the content generated by AI with the expected precision in traditional production settings. Asteria has worked with a range of directors and artists, including Paul Trillo, to refine these tools in creative scenarios of the real world.

Moonvalley, who recently obtained funding of $ 70 million, brought together a team of best researchers from the Deepmind, Google and Meta AI to develop Marey. Talukdar stressed that the team has undertaken to overcome the challenges of training high quality video models on limited and legally original data. “Most AI models are formed on an ocean of content -free content, which gives them an advantage in the variety but creates legal uncertainty. We do it differently, ensuring that each pixel that Marey has seen is taken into account. »»

Despite these advances, Marey remains at the start of the test. A designer waiting list is eager to test its capacities, with Asteria and Moonvalley selectively granting access when they refine the results of the tool. The objective is to ensure that Marey provides a video of high resolution cinema quality without the technical traps observed in other generative models, such as the loss of consistency between executives or high -level artefacts.

Marey enters a competitive landscape, where players established like Sora of Openai and VEO from Google Deepmind pushed the limits of the video generated by AI. However, the distinction of a set of training data entirely under license distinguishes Marey. “It’s about building an AI company in which Hollywood can trust,” said Talukdar.

Adobe, another major player in AI video tools, has also taken measures to ensure the ethical implementation of the AI ​​with its Firefly video model, which is integrated directly into Premiere Pro. Firefly allows users to generate and improve video clips with a commercially safe AI. However, he received mixed criticism, some users disappointed with his limitations and his pricing model. Although Firefly focuses on refining existing images, Marey’s ambition is to generate entirely new cinematographic content from zero.

While AI video technology continues to evolve, the Asteria and Moonvalley approach reflects an increasing demand for transparency and responsibility in the generative media. It remains to be seen if Marey will become a must of Hollywood Productions, but its development indicates a change towards a more ethical adoption of AI in the entertainment industry.