In a revolutionary move merging luxury fashion and cutting-edge technology, Cartier is celebrating the century of its iconic Trinity collection with an immersive augmented reality (AR) experience on Snapchat. This innovative initiative aims to bring the famous jewelry brand closer to its audience, making the shopping journey personal, accessible and enjoyable for Snapchatters around the world.
The Cartier Trinity Ring Lens, unveiled today, offers users the opportunity to explore the famous collection, virtually try on the famous classic Trinity ring and make purchases seamlessly, from anywhere and at any time moment. Leveraging cutting-edge technology including Ray Tracing and Hand Tracking, the AR trial experience promises unparalleled accuracy and realism. With every movement of the hand, the ring adjusts elegantly, capturing the essence of Cartier craftsmanship and allowing users to imagine how the piece would adorn their finger in real life.
This revolutionary technology, developed exclusively in collaboration with Cartier, highlights the brand’s commitment not only to the quality and brilliance of its metals and diamonds, but also to ensuring precise fit and placement of the ring. Harnessing the power of machine learning, the AR lens intelligently predicts the 3D surface of the hand, enabling realistic simulation tailored to each user’s unique hand shape.
Snapchat users can now enjoy the freedom to explore and interact with Cartier’s iconic Trinity collection from the palm of their hand, mirroring the experience of trying on jewelry in-store with unparalleled convenience. To access the Cartier Trinity Ring lens, simply scan the Snapcode or visit Cartier’s profile on Snapchat. The AR try-on experience is available globally for iOS and Android users, inviting fashion enthusiasts to indulge in the timeless elegance of Cartier’s Trinity collection like never before.
