From Function to Feeling: How Retailers and Manufacturers can Humanize AI to Build Lasting Loyalty
From shelf to screen, artificial intelligence is rewriting the rules of retail. More than half (55%) of U.S. retail marketers plan to increase investments in AI to drive customer engagement, according to SAP Emarsysin a context of intense efforts to retain consumers in a difficult economic environment. On the retailer side, Walmart is one of…