The all-in-one cloud-based platform (PIM, DAM, Content syndication and digital platform analysis (DSA)) allows FMCG companies to create and optimize product content to reduce time On the market, increase the sale of products and organize personalized consumption experiences
Campbell, California.,, February 25, 2025 / PRNEWSWIRE -PRWEB / – Centered software®The market leader in product life cycle (PLM), is delighted to announce that it has signed an agreement to acquire Contenceserv, a leading supplier for product information management (PIM) and management of product experience (PXM) for a business value of the value of the company 220 million euros. Centric Software provides the most innovative business solutions to plan, design, develop, source, price and sell products such as clothing, fashion, house, shoes, sports items, consumer electronics, Cosmetics, food and drinks and luxury to reach a strategic and operational digital transformation objectives.
Founded in Germany In 2000, Contentsvervings enabled consumer goods and other rapid development companies to create and manage the content of products intuitively and effectively by means of AI to optimize consumer experiences on all digital sales channels . With ContentServ, solutions, retailers, brands and manufacturers can perform strategies such as more or simply better offers of products, regions and sales channels for the sale of increased products.
With more than 1,600 customers in 90 countries, content users have reported a return on investment, such as a reduction of 30% time on the market, a 70% faster catalog creation, 75% more precise products. and increased coverage of the sales channel in more languages.
The brands and retailers of fashion and consumer goods continue to rotate the modification of consumer trends and the conservation units of constantly evolving actions (SKU) while diversifying the sales channels, in particular the own stores, the own electronic commerce sites, markets and social media. Approves and the use of information on creation products to marketing are essential stages that do not only reduce time on the market, improve the success of the market and also guarantee the accuracy of the labeling of the compliance. Consumer loyalty is also increased via contextualized and personalized brand experiences.
“At ContentServ, we do not only manage product data – we transform it into experiences of transparent and high conversion that stimulate income,” explains Michael KuglerCEO of ContentServ. “These data circulate from several sources and formats and consumers expect experiences of precise, rich and engaging products, at any time, anywhere and through all the canals and points of contact imaginable.
