C. Scott Brown / Android Authority
Tl; DR
- EU regulators wish to see Google Search Stop Hierarchizing Google services compared to those offered by third parties.
- Last fall, Google tested by removing rich research hotel booking options, but quickly abandoned this effort.
- Now the EU can be on the verge of officially loading Google for violating anti-competition rules for digital markets.
Google is almost always confronted with legal or regulatory obstacles for somewhere, and over the years, we have seen the company Bob and move through an assault of challenges. Recently, however, he was faced with what can be his most formidable opponent to date, in the form of the EU digital market law (DMA). With strict rules in place to ensure healthy competition and means applying consequences that really have teeth, the DMA has been suspended on European Google operations like the Damocles sword since its entry into force last spring. And now a new report suggests that Google could finally be about to feel it down.
The EU has had its eyes on Google’s operations for many reasons, but one of the surveys we have heard the most on the concerns of Google research and in which it can promote the own google solutions for tasks such as flight booking or hotel booking, on those offered by third -party sites. Last fall, we saw Google return its search results to the EU at the Stone Age, abandon its own hotel booking tools and present users with a simple linking list.
It was a test to see what DMA conformity might look like, and as Google Shared a few weeks later, the company did not like what it had seen. According to Google, users were not satisfied with the experience, third -party sites did not obtain more clicks than before, and in the end, fewer hotel reservations were made. Google therefore stopped its test.
Well, apparently this is not the kind of result that the European Commission likes to see, as Reuters He now reports that Google will soon be accused of having violated the DMA rules to ensure fair competition. We cannot yet say exactly what results could conduct, but the company could in theory face fines representing 10% of its income – and this comes from everywhere, not only in the EU. This could still be a few months before these charges are deposited, but several sources indicate that they are on the way.
With the interests of so many games making heads now, users to regulators, including players from the technological business themselves, it is more and more clear to what a mutually active result could look like. Neither users nor regulators seem to be satisfied with the turnaround solution, Google has tried, and it does not seem that the competition has been really improved. Maybe light a very expensive candle under Google’s feet will be exactly what it takes to go anywhere here.
