Google The research responses generated by AI-AI would not have been good for independent websites.
These responses, as well as Google’s changes to its research algorithm to their support, have plunged traffic to these websites, Bloomberg News reported Monday April 7), citing interviews with 25 publishers and people working with them.
The changes, said Bloomberg, threatens a “delicate symbiotic relationship” between companies and Google: they generate good content, and the technology giant sends them traffic.
According to the report, many publishers have said they had to close or reorganize their distribution strategy. Experts This effort could ultimately reduce the quality of the information that Google can access its research results and its AI responses.
And these answers, added the report, can sometimes contain inaccuracies, which makes it a substitute lower than the content of the publishers.
For example, Morgan McBrideWhich manages a domiciliary renovation website, said that Google AI can offer dangerous or inaccurate advice, such as recommending nonexistent products.
Google told Bloomberg that there was no evidence that the launch of IA glimpses had embarrassed the traffic of websites, saying that it was “deceptive to make generalizations on the causes” of the drop in traffic “based on individual examples”.
A company spokesperson added that traffic can change for various reasons, such as seasonal demand, user interests and regular algorithmic updates to find out.
As the Pymnts wrote last year, the transition to research on AI led observers to highlight the urgency of optimizing AI algorithms and anticipating changes in digital engagement to maintain a competitive advantage.
“It is important for companies to think more than optimization of SEO on the pure page”, ” Ben Poultonfounder of the SEO agency Intellectualsaid Pymnts.
“AI previews tend to try to present the whole experience.
The AI, added this report, transforms the way users are looking for the web and shopping online, which makes the experience more personalized and intuitive.
“The research fueled by AI goes beyond the simple correspondence of keywords and can interpret the meaning and context of a request to locate the most useful information”, ” Arsalan VossoughCTO and co-founder of Vinovosssaid a wine search engine based on AI, in Pymnts.
