All-you-can-eat pancakes are back at IHOP.
The breakfast restaurant chain is officially bringing back the promotion just in time for back-to-school season to “help families when schedules are tight and wallets are tight on purchases,” according to a press release obtained by USA TODAY.
The promotion is available now through September 15, according to IHOP.
Guests can order select breakfast combos and the accompanying small stack of buttermilk pancakes is offered as much as they want at no extra charge. Additional stacks of pancakes will be served two at a time.
Customers who want just the flapjacks can start with a full stack of buttermilk pancakes for $5, followed by a small stack, or two additional pancakes, with each additional order.
According to the company, the promotion is typically offered at the beginning of the year, but it has “strategically placed” it around the start of the school year this year.
IHOP syrups are available at select retailers nationwide
In addition to the all-you-can-eat pancakes, IHOP also announced earlier this month that its Original and Butter Pecan syrup flavors are available in grocery stores nationwide.
The company has partnered with Kraft Heinz to “disrupt the breakfast aisle with a delicious syrup for breakfast items like pancakes, waffles and French toast,” according to a press release.
“At Kraft Heinz, we are committed to making our consumers’ lives delicious and we are doing just that through our partnership with IHOP, bringing its gourmet syrups to grocery stores nationwide so fans can elevate their homemade breakfasts,” said Danielle Coopersmith, associate director of marketing at Kraft Heinz, in the press release.
“Pancakes and syrup are what we do best, and expanding our partnership with Kraft Heinz to develop IHOP syrups for retail was a no-brainer,” Candice Jacobson, executive director of brand communications at IHOP, said in the announcement.
Gabe Hauari is a national trends reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].