Apple has a long history of upheaval of regulators from different countries. Now it seems that the German anti -rust regulator is not satisfied with the company. The office of the German federal cartel accused Apple of Use your market power to give yourself an unfair advantage Thanks to iOS privacy functionality called App Tracking Transparency (ATT).
The German antitrust agency accused Apple of unjustly using an iOS privacy functionality
The German authority suspects that Apple blocks the competitors by restrict third -party application developers based on monitoring user data for advertising purposes. For the uninitiated, Apple launched ATT as confidentiality feature for iOS users in 2021.
The company then said that this feature would allow users to withdraw from their follow -up on different applications. Although those who are concerned about their privacy welcomed Apple for bringing this functionality, many companies like Meta, which depend on the follow -up of advertisements, criticized him.
The companies concerned argued that if the technology giant has made it difficult for them to follow user data, it has actively collected the same for its ads. The German Antitrust regulator saw this as “double standard”, finally laying a case against Apple.
Let us not forget that this is not the first case of Apple in the fire line of the German regulator. The Federal Cartel’s office in Germany has also investigated the company to learn more about the IOS confidentiality functionality. They wanted to assess whether it was a pro-privy initiative or simply a strategic decision to block competition.
Do not respond to concerns could lead to daily fines
If Apple does not respond to concerns concerning iOS functionality focused on confidentiality, the German regulator could impose daily fines. It should be noted that there is no information on the amount of a fine apple may be payable. However, this situation is added to the list of meticulous examination to which Apple has been faced over the years in the European Union.
In the past, Apple has declared that it establishes a high standard for user confidentiality compared to other developers. In addition, it will be interesting to see if Apple manages this new problem internally or defends itself in court.