Why would anyone want a self-driving supercar? Italian luxury automaker Maserati has an answer: combining cutting-edge artificial intelligence with thrilling speed.
This need for speed is the idea behind the new Maserati MC20 supercar presented at CES 2025.
A supercar is a high-performance sports car designed for exceptional speed, advanced technology and luxury. It’s often built for extreme performance and features powerful engines like V8s or V12s, advanced aerodynamics, and the ability to exceed 200 mph while going from 0 to 60 in less than three seconds.
Examples of supercars include the Ferrari 488, Bugatti ChironAnd Lamborghini Huracan.
Unlike Tesla’s Cybercab or Waymo, which are primarily designed to navigate cities and city traffic safely, self-driving supercars combine this functionality with a focus on high-speed performance.
“Driving is often a chore. With traffic and delays, morning commutes become a common source of frustration,” North Carolina-based luxury car dealership Koenigsegg Charlotte wrote in a statement. blog post. “However, with a supercar, driving becomes fun again.”
The dealer noted that the increased capabilities of an exotic vehicle like a supercar brings a feeling of complete control.
“Plus, taking your supercar for a spin is an easy way to cheer yourself up and make your day better,” they said. Supercars’ bold designs, limited production and luxurious interiors make them expensive status symbols.
Maserati launched the first iteration of the MC20 in September 2020. The MC in MC20 stands for Maserati Corse 2020. The MC20 leverages AI technology developed in collaboration with the Politecnico di Milano, Italy’s highest technical university.
At CES, the AI-powered Maserati MC20 Coupe took center stage as an Indy Autonomous safety vehicle Challenge at the Las Vegas Speedway. In this event, university teams compete by driving self-driving cars at high speeds.
The MC20’s autonomous driving capabilities are thanks to Politecnico di Milano’s AIDA (Artificial Intelligence Driving Autonomous) project, which focuses on the development of autonomous vehicles for public roads.
“The faster you go, the more efficient the algorithm should be and it should never make mistakes,” says Sergio Matteo Savaresi, professor at the Polytechnic of Milan. said technological outlet The world of IOT today. “It is therefore important to test its performance in extreme conditions, for example at high speed. »
CES marks the second high-profile event in recent weeks at which the AI-powered supercar has attracted significant attention, following its record-breaking 177 mph run without a human driver in November.
The Maserati MC20’s debut at CES highlights a growing trend in the supercar market. According to data According to market research firm Mordor Intelligence, the market is currently worth around $19.4 billion. As demand increases, this figure is expected to increase by 24.23% to $24.1 billion by 2030.
“The market is facing challenges such as the exorbitant price of supercars, economic uncertainties and stricter global emissions regulations,” Mordor Intelligence wrote. “Despite this, the market presents growth opportunities in the form of increasing electrification of supercars, with new and existing players investing heavily in this market.”
Edited by Sébastien Sinclair
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