Meta foresees would have a major expansion of its AI offers for professional users.
Company artificial intelligence (AI) is used by more than 700 million customers, and Meta hopes to offer it to “hundreds of millions”, Clara Shihsaid the manager of the technology giant, said in a interview With CNBC Thursday March 6.
“All companies, in particular small businesses, do not have the capacity to hire these large AI teams, and therefore now we create commercial ais for these small businesses so that even they can benefit from all this innovation that occurs,” said Shih.
“We arrive quickly in a place where each company, from very large to very small, they will have a commercial agent representing him and acting in his name, in his voice – the way companies today have websites and email addresses.”
Although large companies invest millions in AI models, the 200 small businesses using Meta’s social media platforms do not have this luxury, added Shih.
“They use WhatsApp, they use Facebook, they use Instagram, both to acquire customers, but also commit and deepen each of these relationships,” she said.
“Very soon, each of these companies will have these AI which can represent them and help automate redundant tasks, help talk in their voices, help them find more customers and provide almost as a concierge service to each of their customers, 24/7.”
Pymnts examined the role that AI agents play in retail last month in an interview with Keith Kirkpatrick, research director of business applications at Futurum Group. He said that in time, AI agents will affect certain retail work functions, but most of these tasks are digital and non -physical.
“As such, many of these functions are still based on marketing or trade, and retailers will turn to companies in adjacent industries to see to what extent the agents of the AI of Salesforce, Microsoft and others offer value to their customers,” said Kirkpatrick.
He added that the most important question is whether retailers will invest in technology which is still relatively new and in many respects, has not demonstrated a return on investment.
“The margins are thin, and I think that it will take examples of fairly large return on investment which are directly relevant for retailers, in order to stimulate early adoption. I think the prices will be significant, and the prices of the AI agent must be linked to specific measures or results, “he said.
