OPINION: AI can’t compete with authentic voice

When artificial intelligence emerged as a marketing tool, I felt threatened. Not by replacement, but by the idea that others might think that AI could replace the basic work we do as communicators. The more I watched professionals rely on AI without critical thought, the clearer it became: artificial intelligence is exactly what the name…

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Demystifying Artificial Intelligence: Understanding the Mechanism Behind the Magic

Artificial intelligence (AI) is rapidly touching nearly every aspect of our modern life, from simple predictive models for text completion when composing messages and emails to highly sophisticated content creation, such as prompt-based realistic video generation. Yet despite AI’s widespread prevalence, there remains unawareness or misunderstanding about what AI truly is and how it operates….

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