If AI Comes to TV, Nielsen Wants to Play a Big(ger) Role

As I’ve written before, while AI-driven media buying and optimization has quickly taken off on the big platforms (Google, Meta, Pinterest, etc.), the technology hasn’t really touched TV advertising. And this is going to be difficult for a number of reasons, including fragmentation, slower technology adoption and a lack of centralized demand. This doesn’t mean…

Read More

AI Isn’t Just a Tool—It’s a Test

Two recent articles underline something subtle but significant in our relationship with artificial intelligence. In RollerThe writer Miles Klee criticizes the growing presence of AI with a cultural skepticism which is difficult to ignore. He paints it as a theater – flashy, practical and uncomfortably hollow. On the other hand, my own article in psychology…

Read More