Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

Marketers are faithfully obsessed with newness when it comes to brand activations. So it’s no surprise that in the second year of having generative AI, marketers have been rushing to use it in their advertising. But so far, consumers aren’t as enamored with AI-created generative ads as marketers are. Throughout 2024, marketers who have obviously…

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Donald Trump’s wife Melania launches her own rival cryptocurrency, causing the price of her husband’s coin to drop by 50%

Melania Trump, wife of United States President-elect Donald Trump and future son of the First Lady, launched her own $MELANIA coin early on January 20 (late Sunday, US time). The move caused her husband’s coin, $TRUMP, to briefly fall by 50%, attracting traffic from fans and crypto enthusiasts of the next president. Melania Trump posted…

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