
Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
Marketers are faithfully obsessed with newness when it comes to brand activations. So it’s no surprise that in the second year of having generative AI, marketers have been rushing to use it in their advertising. But so far, consumers aren’t as enamored with AI-created generative ads as marketers are. Throughout 2024, marketers who have obviously…