SPS25: Tools and Tips Content in the Age of AI

Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a world of new possibilities for efficiency and personalization. But with every launch comes turbulence: decreasing click-through rates, growing data privacy concerns, and increasing AI-powered search results are becoming increasingly common obstacles. To stay in orbit, B2B marketers need a content strategy designed for…

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Harnessing artificial intelligence for environmental sustainability via human capital and renewable energy

Theoretical framework The impact of artificial intelligence (AI) on CO2 emissions is determined through “technological innovation theory”, which postulates that an increase in emerging technologies can drive environmental quality by increasing energy efficiency and reducing the use of dirty and traditional technologies. From the seminal work of (Lundvall, 1992) on the use of technologies in…

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US Crypto Coalition Warns Bank Data Fees Could Take Down Stablecoins and Wallets

A coalition of US crypto, fintech and retail groups unites to defend open banking, warning in a letter that attempts by big banks to charge for data access could stifle connections between the financial system and digital wallets and stablecoins. Groups including the Blockchain Association, the Crypto Council for Innovation, the National Association of Convenience…

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