Gen AI comes for online checkout, seismic shift for internet shopping
The logos of Google Gemini, Chatgpt, Microsoft Copilot, Claude by Anthropic, Perplexity and Bing are displayed on the screen of a smartphone in Reno, United States, November 21, 2024. Jaque Silva | Nurphoto | Getty images In the world of online payments, the word in fashion today is friction, because companies attract customers with increasingly…