L’Oréal is putting AI at the center of its global marketing strategy
At Shoptalk Europe, Mark Lallemand, CMO of Western Europe at L’Oréal, described the next phase of the company of AI and the digital strategy of the company. The message was concentrated: AI is no longer a test. It is at the heart of how L’Oréal is building and offers brand experiences. “It’s no longer experimentation,”…