Do you worry about handing over your data and outsourcing your reflection to the largest companies in the world?
Stop worrying – AI will just be a gay boyfriend who will prepare you for job interviews, will tell you fun factoids, report your creativity to new heights and reduce the clumsiness of family gatherings, while getting closer Little of your humanity.
So I went the message – sometimes sub -textual, sometimes explicit – as technological companies have made one of their greatest push of all time during the Super Bowl on Sunday.
Google led the charge with its advertisements fueled by AI for Gemini, Pixel and Workspace products, trying in particular to pull the ropes from the heart with a place on a work questioned by recalling how breeding From his daughter perfected the muscles for any nebulous business work that he was looking for. It doesn’t matter that AI has not really done much for the main character that your 12-year-old cousin could not (“try to rephrase your response to his most confident,” said it) . You felt Good to look at it. And AI is to make you feel good.
The advertisements came in a long tradition of what one might call the technological movement of Super Bowl technology, in which foreign or heavy borders are practiced by the companies that present us at our time the most guard: while that we roast crisps suspended with friends. From Use of a mac in 1984 for online shopping in 2000 for Invest in crypto In 2022, our screens that day was filled with what Silicon Valley wants us to kiss.
In 2025, something is AI, and the message came in an emotional packaging that emphasized the utility while minimizing the dangers. It was, to be generous, a mixed bag.
Google quickly fell into hot water with a purchase of regional announcements that could be called Gouda-Gate. The company first included in an online drop and then Edited for the game itself A fact that a Wisconsin cheese has requested Gemini on Gouda representing at least 50% of all the consumption of cheese. The actual number is, of course, much lower, causing change.
The disorder has sort of worsened when the president of Google’s cloud applications, Jerry Dischler, dug and said that the fact “was not a hallucination”, ” Write that “Gemini is based on the web – and users can always check the results and references. In this case, several sites on the web include statistics of 50 to 60%. What would be a bit like what the restaurant says yes its food has E. coli, but don’t worry, its suppliers had assured them that it was not the case.
An autonomous has also been anchored in the announcement; Google seemed to boast That its ideal customers are people who cannot write or think for themselves.
At least you can understand the use of small businesses with this place. A gemini announcement in which a nervous boyfriend asked for football terms before arriving at the festival of his girlfriend’s family made him look like such a installer even a child wondered what he was doing.
The announcement was an even more striking examples of an autonomous – where a research centered on man could have required a critical thinking and a real understanding of the game, the Fed answers do us just like hollow parrots. The place also returned against him by transforming his idealized client into Yahoo-“How many heats are there in a football match?” – A question of totally normal people are walking.
Do not be fooled by occasional execution, however. The spots represent a particular emergency for Google, which really needs Gemini and these assistants to speak. Traditional research has become something younger who does not like and digital advertisers as less, gaining the company by $ 300 billion. Gemini is its solution.
Meanwhile, Openai, buying his first spot of the Super Bowl, picked up a larger anvil, putting AI in the context of all of human history. In a series of graphics that were to be too much in a 1980s Printing Aesthetics, the advertising of 60 seconds has gone from fire and exploring the wheel to space … but it was also overthrown in cases of daily use to request an increase or identify birds. The place seemed taken between the poles of the epic and the prosaic. But more problematic was what happened out of screen.
OPENAI and Agency ACCENTURE SONG actually used the video tool of the old Sora to create the announcement in the first place – probably making the specific case – but only in the first stages, Bring human designers to fully develop it. Obviously, the transfer was supposed to show the recognition by the company of the value of flesh and blood creativity. But as the announcement of Gemini football, it also caught the company in its own contradiction – an advertising arguing for what machines could inadvertently show how much humans can do better.
By throwing Openai in terms of aid factor – “what do you want to create then,” asked for the closing voice – the announcement at least provoked the candidacy of general director Sam Altman to put this form of intelligence in Our daily work lives. (“We believe that, in 2025, we can see the first agents of the AI” join the workforce “and significantly change the production of companies”, he wrote Last month, even as many IA experts are less safe.)
And Meta offered a slightly more feasible example of the way this new technology could work, with spots for its Ray-Ban Meta AI glasses bringing two chrisses (Pratt and Hemsworth) and later Kris Jenner To show how Intelligent shades could be used as a look at art in a museum – a guide to the portable city. But the jump there is more quantitative than qualitative – a jump function in the form more than anything that the glasses really give you – and also ignores the confidentiality This comes during a daily accessory in a recording device potentially always on.
The technological genre of the Super Bowl has become so established that it even caused a counter-movement. Three years ago, at the height of Metaversse-Mania, Matthew McConaughey came and pimpé For more humanist concerns in a Salesforce announcement. “While the others turn to the metavese and March, let’s stay here and rest ours,” he said.
In a sign of the completeness of the takeover of the AI, McConaughey and Salesforce were back this year – but arguing For The transformative power of technology via the company’s agentforce suite.
“What AA is supposed to be”, a pair of spots (associating McConaughey with his old Real detective The co-star Woody Harrelson) praised, while suggesting that the AI would have helped it get a better table and better food order. A case of use at the head, to say the least.
As a YouTube commentator said: “This ad has no logical sense, and that makes me angry. You can also look at the weather. The catering staff will not put someone outside in the rain. When you order, you tell them what you want, not guess them. Have you had Chatgpt to write these garbage?
A Ai recreation of high professional points of Jimmy Johnson During the first match – with a generative video of the football pillar walking on a field as a younger man – stressed how the acceptance of technology will be much more difficult than the simple campaign for this. The segment has produced polarized reactions on social networks. And while some people appreciated freedoms, the counterpoup showed that the public is not necessarily ready for something other than the traditional film, by attenuating (and cheap), although it can be for networks.
So where is all this? Historically, the spots have brought checkered results. THE 1984 AD (Directed by Ridley Scott) has seriously offered Apple as an alternative to IBM and paved the way for a world of world leadership in personal technology that he continues to hold today. The online offer has led most of these companies to do stomach (remember that Pets.com? Me either) shortly after, although the 300 million people who use Amazon had a little debt to The state of mind that started that day.
And the announcement of Larry David’s crypto was one of the best 2022 (“It’s too far!”) But it was for FTX, and by the next Super Bowl Sam Bankman Fried had been arrested.
Regarding AI, there is no doubt that technology will be part of our lives, but at what human cost and with what social game remains to be seen. The jury is still very good on how this class of ads in 2025 will age. Do not be surprised if next year brings more pleadings to restore what is ours. Matthew McConaughey, please stay next to it.
