Searches for couple’s Halloween costumes have soared after Taylor Swift and Travis Kelce attended two Kansas City Chiefs games.
Music Industry How Analysis of Google search results released on Monday To revealed that in the past seven days, inquiries for “Travis Kelce clothing” and “Taylor Swift clothing” have soared by 761% and 464%. Both searches spiked after Swift watched the Kansas City Chiefs game against the Chicago Bears on September 24. Swift also attended the October 1 game between the Kansas City Chiefs and the New York Jets.
Halloween-related searches for “Travis Kyles Halloween Costume” and “Taylor Swift Halloween Costume” also increased by 466% and 816% respectively. Search terms for “Travis Kells and Taylor Swift clothing” and “Taylor and Travis clothing” surged 528% and 629% respectively.
On the same day Swift attended her first Chiefs game, Google Trends reported a 277% increase in searches for “couples outfits,” with interest reaching a 90-day high after they were spotted together.
Swift’s presence at Kells football games has also done wonders for sales for some brands. The crystal-cut denim shorts from Area that she wore while cheering on the NFL star after her Jets game sold out online.
Last month, Swift’s performance in Kelce’s game against the Chicago Bears on Sept. 24 vaulted him into one of the top five jersey sales across Fanatic’s network of sites, including nflshop.com Sales surged 400%.
Swift is known to have an impact on the fashion industry in general, especially luxury brands like Area, according to Launchmetrics. By mid-August, the “Eras” tour had generated $97.5 million in media impact value (MIV). Roberto Cavalli, who designed costumes for Swift’s tour, amassed $4.9 million in MIV, while Zuhair Murad, who also designed Swift’s costumes, amassed $4.9 million in MIV Received $2.3 million.