Taylor Swift’s Eras Tour expected to be highest-grossing tour in the world – Billboard


Taylor Swift’s ‘The Eras’ tour on track to become highest-grossing global tour of all time advertising billboardestimate.

While official numbers haven’t been released yet, Swift’s tour should surpass current record holder Elton John’s Farewell Yellow Brick Road tour, which will have generated more than $900 million in ticket sales to date.

On Sunday (November 26), Swift performed her last scheduled performance of the year, wrapping up a 66-concert schedule across the United States, Mexico and South America. Representatives for The Eras Tour have yet to report official revenue or attendance numbers to Billboard Boxscore or any other industry journal or news entity, but The Eras Tour’s size cannot be ignored, with totals averaging a staggering nearly $14 million per show.

Dating back nearly 40 years, all Boxscore rankings are based on reported data advertising billboard. Data is drawn from a variety of official industry sources, from artist managers and agents to promoters and venue executives. Reporting is always voluntary, and some artists, venues and promoters choose to hide data on our charts. It’s not uncommon for artists to not report or wait until the end of a tour, which in Swift’s case is still more than a year away — though such a well-documented blockbuster tour that contends for Tour of the Year is rare See – Final Honors, Uncommitted. Swift’s abstention disqualified her from appearing on the year-end Boxscore rankings.

Swift kicked off the Eras tour on March 17 in Glendale, Arizona, playing 53 shows domestically before concluding on August 9 at SoFi Arena in Inglewood, California, just outside Los Angeles.She has toured a total of 20 US cities, 11 of which have been sold to advertising billboard. Based on those numbers, and estimates based on aggressive expansion at nine other stadiums, Swift likely sold 3.3 million tickets across 53 shows in the U.S., or an average of 63,000 tickets per show.

Sources close to the tour indicate that the average domestic ticket price is about $252. That’s in line with prices for Beyoncé’s Renaissance World Tour, another big concert event this summer, which costs $135 in Europe and $253 in North America. While ticket prices may fall in some markets and rise in others, using this number as an average, the U.S. leg of The Eras Tour will cost $838.3 million. Gross revenue per show was a staggering $15.8 million, surpassing recent tours by Bad Bunny, Beyonce and The Rolling Stones, all of whom have grossed huge amounts.

Taylor Swift performs on stage during Taylor Swift’s Eras Tour will be held on July 28, 2023 at Levi’s Stadium in Santa Clara, California.

Jeff Kravitz/TAS23/ for TAS Rights Management

Estimated revenue of $838 million is enough to make Eras the highest-grossing tour of all time in the United States and North America. John’s Goodbye Yellow Brick Road tour remains the official number one on Boxscore, earning $567.7 million in the United States and Canada. That total reflects 135 performances over four years, with Swift performing a total of 53 in less than six months.

Additionally, The Eras Tour has become the second-highest grossing tour in history in the U.S., even before crossing the border, according to global data. John’s farewell tour remains the official record holder with $939.1 million.

Since wrapping up the U.S. leg of her Eras Tour, Swift has played four shows at Foro Sol in Mexico City (August 24-27), and more recently in Buenos Aires, Argentina, Rio de Janeiro, Brazil, and Nine South American shows took place between São Paulo and São Paulo. Even based on relatively conservative predictions, these dates put her closer to John’s global record. But as we’ve seen with nearly every global stadium tour over the past two years, post-pandemic ticket price increases haven’t been as severe outside of the United States.

Additionally, this is Swift’s first performance in these Latin American markets. That means pent-up demand could drive huge sales, even though her base there isn’t quite as explosive as it is in the United States.

The Eras Tour could make an additional $60 million to $75 million from those 13 shows and more than 750,000 tickets sold, based on estimates that take into account the highest total revenue and ticket prices at every Latin American venue post-pandemic.

In all, advertising billboard In 2023, Swift is estimated to have earned $906.1 million and sold 4.1 million tickets across all shows in the United States, Mexico and South America. This will make The Eras tour unofficially the biggest tour of 2023.When considering Swift’s total touring earnings, it doesn’t even take into account merchandise sales, sponsorships, music streaming and sales growth, or her own production and releases Taylor Swift: Time Tour Concert movie.

Swift plans to resume The Eras Tour on February 7, with four shows at the Tokyo Dome in Japan. She will then perform seven shows in Australia and six shows in Singapore. In May, she embarked on a 50-show tour of Europe before returning to North America for 18 shows in new markets, including her first entry into Canada. Taking into account her recent concerts in London and Vancouver, that’s a total of 85 shows, with more likely to come.

These upcoming international tours are already more ambitious than any of Swift’s previous tours. While this year’s 53 U.S. shows are consistent with her performances on 2018’s Reputation Stadium Tour and 2015’s 1989 World Tour, those tours only included six and seven shows in Europe respectively – just 50 shows next year a small part of.

If we compare Beyoncé’s recent box office receipts in Europe and North America as a North Star, then in Europe Swift is probably making $8.5 million per show, or about $420 million for the entire show. Even if next year’s North American show revenue falls off the record-breaking 2023, shows in the U.S. and Canada could add another $240 million to $260 million. Including 17 shows in Asia and Australia, The Eras Tour’s total revenue could reach $1.6 billion to $1.7 billion by the end of 2024. It will be the first tour in history to gross more than $1 billion in ticket sales, and will set Swift apart from her competitors. If the numbers tip toward the possible upper end, she could double John’s current total earnings record.

Representatives for Swift did not respond to requests for comment. advertising billboardEstimates as of press time.

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