The Crypto Fuss has existed since 2009, with the creation of the first token, but did not start gaining popularity between 2013 and 2017. In March 2010, the Bitcoin value was less than $ 0.01, but at the end of 2013, it had exceeded $ 1,200. When you watch Bitcoin in 2025, the value is more than $ 85,000. In fact, the token has already reached a summit of $ 109,026.
However, we do not focus on Bitcoin Alone when we aim to look at different crypto and their popularity. Before 2017, there were less than 3000 tokens, but in March 2025, crypto follow -up platforms like CoinMarketCap suggest that there are more than 25,000 existing cryptographic tokens. Regarding the number of users, the increase is unrivaled. By 2020, there were about 66 million world users. However, by 2024, there were more than 560 million users worldwide. But why do more people develop even more from these digital assets?
Growing institutional interest
The interest of cryptographic markets has continued to rise recently, recent surveys supporting this. A joint survey between Ey-Parthenon and a popular crypto exchange platform indicated that at least 83% of institutional investors plan to increase their exposure to crypto in 2025. According to the report, many investors Bank on OFE View that cryptocurrencies are among the biggest opportunities to find large yields adjusted to risk over the next three years.
During an interview, the chief of digital assets of BlackRock, Robbie Mitchnick, said that the price of Bitcoin could increase because Institutional adoption increases. However, this adoption is not yet reflected by the price of the token. Robbie continued to say that large institutions like the future Group, Jpmorgan and Barclays are investing more and more in the ISHARES BTC Trust of the company (IBIT).
North America remains the largest cryptography market in the world, with 22.5% of all global activities between July 2023 and June 2024 from this region. Chainalysis reports that most of this activity is fueled by an institutional activity. More than ever, the cryptographic climate of the region is dotted with enormous institutional impetus.
The growing popularity of stablecoins
Stablecoins have gained popularity worldwide, especially when there is monetary instability and / or accessibility limited to the USD. Regions like sub -Saharan Africa have particularly adopted these stablecoins to a high degree. According to Digital Watch Observator, stablecoins now represent 43% of the African cryptography market.
But why did these stablecoins (especially those related to the USD) become so popular?
Unlike the high degree of volatility observed in the crypto like Bitcoin and others, the stablecoins (as well as their name suggests) have a share of stability. The stablecoins are fixed 1: 1 to less volatile assets such as basic products or fiduciary currencies in order to maintain a coherent and predictable value.
In sub -Saharan Africa, stablecoins with USD as the USDT and the USDC have gained ground, offering individuals and companies reliably:
- Storage value.
- Support cross -border trade.
- Facilitate international payments.
According to Chris Maurice, CEO and founder of a main crypto exchange in Africa, around 70% of African countries are faced with a shortage of FX, and many companies cannot have access to the essential operational dollars. Therefore, the Stablecoins came to facilitate this burden and allow companies to function and develop.
Other regions such as Latin America have also adopted stablecoins such as coverage against local monetary instability. In fact, Latin America and Sub -Saharan Africa are the fastest regions for stablecoin transfers to retail and professional size. Chainalysis reports that their annual sliding growth is more than 40%. East Asia follows closely with a growth rate of 32% in annual shift and Eastern Europe with a growth rate of 29%.
More traders accept crypto
Recently, many traders have increasingly accepted cryptographic payments. For example, a piece of Reuters explains that the arrow value of Bitcoin has attracted the attention of fashion brands everywhere. Several luxury brands, including Gucci, Tag Heuer, Balenciaga, Farfetch and others, have started to incorporate the cryptocurrency as a payment method.
During the last quarter of 2024, the French Luxury Magasin Printemps announced that it was working with the greatest exchange of crypto in the world and Lyzi (a French financial technology company) to accept crypto as a method of payment. The department store has become the first in Europe to do so. At present, the merchant accepts Bitcoin and Ethereum.
The spring move has influenced other brands, and they have shown interest in joining the train. For example, St Dupont, a luxury lighter and a manufacturer of pens, told Reuters that they planned to start receiving cryptographic payments before the holidays. In addition, Virgin Voyages began to offer products that accept Bitcoin as a payment option.
By the fact that traders join the cryptography frenzy, more people are starting to see the feeling of investing in the crypto. Crypto offers fast and inexpensive secure payments. Cryptographic payments are particularly good with regard to cross -border payments because they reduce the time and experienced costs when using traditional forms of payment.
As we conclude, it is clear that different movements of the economy give people the confidence necessary to invest in digital assets. The fact that more institutions and traders have now started to integrate the crypto into their transactions makes these tokens even more desirable. Over the days, we are necessarily to see more people adopting cryptocurrency and being part of their daily life.
