The Academy of Motion Picture Arts and Sciences has introduced new rules for next year’s Oscars, and one of them allows you to use AI in films. The new guidelines do not exclude the films made with AI from victory awards and do not limit the extent to which artificial intelligence can be used.
No harm, no fault
The use of a generative AI in making a film will “neither help nor harm the chances of obtaining a nomination,” said The Academy in a press release. However, the Academy will take into account the “degree to which a human was at the heart of creative fatherhood when choosing the film to be attributed”. The new rules are involved after “The Brutalist” and “Emilia Pérez”, films nominated in The Oscars of this year,, Received the counterpoup To use AI.
“The simple fact of recognizing that AI is the scoring in the film is a big problem for the academy,” said The New York Times. Some have opened up to the idea of its use in the arts. The “ability of technology to modify or quickly match the tone and style of an artist, or make changes such as subtly change the appearance of someone, helped him become more popular in the production of music and film”, said BBC.
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Robots editors
Many actors and writers remain vehemently. One of the main points of contention during the America’s Guild 2023 strikes was the potential of the generative AI to replace them.
To end the strike, the unions “have made protections against technology a significant part of the recent contractual negotiations,” said Times. Many in the industry were particularly worried that studios “are looking to reduce costs and saving time using tools such as OpenAi Chatppt for tasks such as research, processing and writing scripts, instead of humans,” said BBC.
Some suggest that AI could never replace the work of real movies creatives. “It’s as if a bad writer helps you,” said Jonathan Kendrick, co-founder and president of the Rokit Flix World Streaming Service at the BBC. “Of course, it will make a contour, but if you need something with an emotional weight, AI will not give you an Oscar.” Since the academy’s guidelines do not prohibit the use of a generative AI, it will be up to voters to determine the quantity too much and if there was enough human influence in production.
In addition to the new AI rule, the Academy said that voters must watch all the nominated films in each category to vote during the final round. He also awarded a price for the realization in the casting.
