Updated June 3, 2024 | 6:34 p.m. IST
Studios feature large interactive display screens and Big Data, AI-based technology to consolidate live journalist and audience feedback, advanced 3D graphics, real-time data analysis and processing real-world, high-depth immersive graphics, experiential integration technology and interactive information delivery to provide viewers with comprehensive election information and analysis.
Mumbai, June 3, 2024: In anticipation of Lok Sabha election the results culminate on the day of the counting, Time nowAnd Schedule now Navbharat are poised to revolutionize election information delivery with cutting-edge technology and dynamic campaigns in India and the United States.
Elevating the election news viewing experience like never before, Times Now and Times Now Navbharat have introduced two new state-of-the-art studios, offering an immersive and interactive experience. Studios feature large interactive display screens and Big Data, AI-based technology to consolidate live journalist and audience feedback, advanced 3D graphics, real-time data analysis and processing real-world, high-depth immersive graphics, experiential integration technology and interactive information delivery to provide viewers with comprehensive election information and analysis.
To maximize reach and engagement, the Network has launched unique collaborations with leading partners across the country. Engaging over 15 million daily consumers, Zomato users will receive real-time survey updates from Times Now Navbharat while they wait for their order to be delivered. To bring the pulse of democracy closer to the people, Times Now Navbharat has partnered with leading cinema, MovieMax, from Maharashtra, Rajasthan, Punjab, Telangana and Delhi, broadcasting live election updates and providing full coverage on counting day. Promote dynamic discussions and informed participation, Times Network created “Chunaav Charcha Corners” at leading media agencies in Delhi, Mumbai and Bangalore. Through live screenings and interactive sessions on counting day, this initiative aims to engage audiences in meaningful conversations about elections.
To delve into India’s landmark elections in the world’s oldest democracy, Times Network organized a series of interactive on-ground activities involving the Indian diaspora in the United States. Drawing attention to Counting Day, a special exhibit van traveled from New York to New York. Jersey communicating programming highlights led by Times Now’s leading anchors and culminating with a carnival in New Jersey’s largest desi market. Sharing her views on electoral action in India with live updates from the country, Navika Kumar, Group Editor of Times Now and Times Now Navbharat, will join the thought-provoking roundtable discussion with eminent panelists, which will be held in June. 3 to discuss, dissect and deliberate on the Indian elections.
The network has rolled out an aggressive out-of-home (OOH) marketing campaign, print advertisements in leading national dailies, tie-ups with leading radio stations and digital screens at airports across India. The network’s bouquet of news channels and digital platforms on YouTube, Facebook and Instagram will keep viewers ahead with the fastest Counting Day updates.
