Xander Schauffele entered the 2024 US Open in fine form following his PGA Championship victory in May, as well as a tie for eighth place at the Memorial Tournament just a week ago.
Continuing to build his brand following the incredible run of results, Schauffele was seen with a brand new logo at Pinehurst No.2, as an X with an S now adorns the right side of his collar.
Schauffele speaks to the media at the 2024 US Open
(Image credit: Getty Images)
Although details of the X logo are limited, it is clear that the X and S are related to Schauffele’s initials, with some comparison to the logo of the social media platform . It also now appears on the official Schauffele website and constitutes the image of the estate.
In addition to the new
The company started out in baseball and skiing, but branched out into golf in 2015, with the Olympic gold medalist being one of the brand’s marquee signings. In doing so, he became one of the company’s golf ambassadors, following Masters champions Hideki Matsuyama and Danny Willett, as well as 2017 KPMG Women’s PGA Championship winner Danielle Kang.
🚨Xander Schauffele’s new logo looks a little familiar 🤔 (via @XanderLegion)Xander – leftX – right pic.twitter.com/DKkVFK9h6lJune 11, 2024
Xander Schauffele’s logo is almost identical to Twitter/X’s logo pic.twitter.com/FdkMKXbu44June 13, 2024
Playing with world No. 1 Scottie Scheffler and four-time Major winner Rory McIlroy in the first round of the US Open on Thursday, Schauffele found a birdie on his second hole to get off to a strong start in North Carolina.
His record at the US Open is exceptional, with the 30-year-old’s worst finish in seven starts being a tie for 14th place! In those seven appearances, he has six top 10 finishes, including a second-place finish in 2018 at Shinnecock Hills.
